Category Archives: cranking


Goldilocks, Ecclesiastes, and Zappos. Being stuck in the middle isn’t a great place to be, even though we really love that place in our culture. Do we know how to progress steadily, or will the constant din of shoe-swapping, bed-hopping, and taste-testing wear us out?


What pieces of what you’d like to do can you be doing today? If there aren’t any, you might need to re-configure your expectations of the future. Can you cut out something silly to get 10x more of something important? I’m wildly fascinated with the way Sherlock is portrayed *between* solving cases; let’s take a look.